Marketing and Brand Executive
Judiet has been the Marketing Manager at Thebe for 9 years and has also moved into the position of Marketing and Brand Executive for Kruger Shalati, where her core focus will be to look after the marketing of the business consisting the accommodation (64-bed boutique Train on the Bridge Hotel) as well as the Kruger Station precinct consisting of F&B offering with 250+ seats, theatre and retail. With extensive experience in marketing management and a keen interest in tourism products designed for the guest’s experience, her skills of strategic and logical thinking combined with her creative approach and passion for the tourism industry, has made Judiet an asset to Thebe Tourism. Recognised for her approach to project management and team leadership, marketing strategy planning and operational implementation, Judiet has grown in her positions held and will be putting these skills to use in her role at Kruger Shalati.
Judiet has a Bachelor of Arts degree in Communication Management – Brand Management from Vega, School of Brand Communications. She completed a Leadership in Hospitality postgraduate qualification through UCT Graduate School of Business (top of class) and has attended numerous attractions management and marketing conferences and workshops. Specific career highlights for Judiet includes being appointed employee of the year: Marketing and Distribution in 2008 at Avusa Media magazine division; Winner of individual Leadership Award at Thebe Investment Corporation in 2017. Furthermore, a Thebe Television programme: Holiday Swap KZN, of which Judiet was the project manager, won an international award – the UK DRUM Awards: Native Content.
Judiet’s roles held over the years enabled her to take on her new role with confidence, with his previous appointments including: Art intern: Elle Magazine (2004); Graphic Designer: Longevity Magazine (2005 – 2006); Marketing Executive: Longevity Magazine (2006 – 2008); Marketing Manager: Longevity Magazine (2008 – 2010); Marketing Manager at Thebe (including the portfolio of Cape Point and Holiday Swap over this period) (2011 – current);and GM: Tourism, Marketing & Operations at Kruger Shalati (2018 – current). Outside of work, she dedicates all spare time to her family – Judiet is married to Ian and they have three daughters, Addison and twins Emmiline and Mackenzie. A passionate traveler, with a love of exploring new places, scenic spots and engaging with people from all walks of life and learning about their cultures. Seeing herself as a child of Africa, Judiet is passionate about her country, its people and the diversity which makes South Africa the unique place it is.