Soul Traveller Tours is pioneering group travel in Africa and changing the face of domestic tourism in South Africa. A result of a collaboration with Thebe Tourism Group, Soul Traveller Tours is committed to rejuvenating domestic travel as a means of local economic development. It’s the first truly group travel tour operator in South Africa. Many South Africans have not travelled extensively domestically for various reasons like cost, opportunity or not knowing what the country has to offer.
Soul Traveller Tours aims to transform this through ‘immersive tourism’; connecting local travellers with the beauty and intricacy of South Africa’s landscapes, culture, history and people. Through these experiences, travellers will become ambassadors for the country and an unprecedented travel movement will be born.
Soul Traveller Tours is a sensory-led venture and its packages (routes) are inspired by the colours of the South African national flag. Each route is ‘curated’ by a specialist who will unlock the hidden gems, the ‘soul’ of each route, leaving each traveller filled with awe, pride and the urge to share their experience with others.
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