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Well-known décor and media specialist Sherri Chipps
takes over as Decorex SA Portfolio Director and
former fashion and décor magazine editor Jacquie
Myburgh Chemaly has taken on the media and publicity
account.
Carol Weaving, MD of Thebe Exhibitions and Projects
Group, has welcomed the new appointments, saying it
said much about the position of Decorex as one of
the country’s leading exhibitions that the
organisation had attracted two talented design and
media personalities to take it into the future.
The appointments were made soon after it was
revealed that attendance at Cape Town Decorex in
April this year was up 15% on 2011 figures. Durban
Decorex in 2012 was up 40%
Last year Decorex Joburg attracted 50 000 visitors –
a figure the team are hoping to increase this year
thanks to yet another innovative exhibition.
With headline sponsor Plascon on board since the
show’s inception 19 years ago and with M-Net’s
continued media partnership, Decorex SA is Africa’s
largest décor, design and lifestyle exhibition. An
essential day out for consumers and members of the
décor and design trade alike, Decorex reflects the
latest in local and international industry trends
and interprets them in a novel yet accessible
manner.
So far, this year’s exhibitions have attracted
particular attention for their on-trend focus on the
world-wide movement towards authentic craft and a
“real” lifestyle. And while the celebrity-linked
“Operation Man Cave” has been the source of much
entertainment, the move towards a male-focused space
in the home is also in line with what’s happening
around the world.
Joburg’s August show will once more see the exciting
launch of the Plascon 2013 Colour Forecast – the
annual authoritative statement on colour trends
keenly watched by decorators and designers
throughout the country. Four exciting South African
names in design have been asked to interpret the
palette for visitors to Decorex Joburg.
Sherri and Jacquie will be working closely together
to take the impact and exposure of Decorex to a new
level.
Sherri Chipps is known to most in the world of South
African décor and design. One of the founding
members of the St Leger and Viney team, alongside
Gary Searle, Sherri also worked in sales and PR at
Mavromac for many years before starting her own
interior design business. Following a stint with
magazines including Conde Nast House & Garden and
then House and Leisure, Sherri ran her own PR and
media strategy business, managing the accounts of
various leading décor brands, before joining Decorex
SA.
Being a passionate supporter and promoter of South
African décor and design, Sherri says she is
delighted to be joining a brand that truly
platforms, champions and promotes the South African
décor and design industry.
“I am particularly excited to be taking over the
Decorex SA portfolio at a time when design and décor
are becoming such important lifestyle trends,
offering us the opportunity to take this exhibition
to new heights.”
In welcoming Sherri, Carol Weaving has also paid
tribute to outgoing portfolio director, Melanie
Robinson, for her contribution to Decorex’s success:
“For more than 14 years, Melanie consistently drove
Decorex to be bigger and better every year, with the
result that we have a world-class show that
exhibitors from all over the country are clamouring
to be part of. We owe a huge debt of gratitude to
Melanie for her vision and determination.”
Jacquie Myburgh Chemaly, most recently editor of
VISI magazine and now an independent media
consultant, is on board to run the media and
publicity account for Decorex SA.
Jacquie too brings with her a wealth of experience
and contacts in the South African lifestyle media
and looks forward to pushing the PR envelope.
“I have seen the media landscape change dramatically
in recent years and believe this has opened up
massive new opportunities in terms of publicity and
public relations. Decorex SA has evolved into a
world-class exhibition and it’s going to be an
exciting adventure helping to communicate this fact
to both the homemaker and design audiences in a
compelling fashion.”
Visit
www.decorex.co.za
for regular updates on
exciting competitions and speaker line-ups.
Facebook: Decorex SA
Twitter: @decorexSA
Decorex Joburg forms part of the Decorex SA
portfolio and is owned by the Thebe Exhibitions &
Projects Group.
For more information visit
www.decorex.co.za/t
011 549 8300.
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